
Sofa U Love: 100,000 Clients and Counting
Santa Monica, California (PRWEB) August 05, 2011
When Sofa U Love opened for business in 1971, the owners were jumping into a crowded business climate. There were literally hundreds of furniture stores in California, and it was slightly difficult to determine how the company could differentiate itself and truly succeed with this sort of stiff competition. Apparently, the company has succeeded, as executives announced that Sofa U Love has recently hit the 100,000 mark for clients served.
Sofa U Love creates sofas, of course, but the company also makes stunning sectionals, loveseats, chairs, tables, headboards and more. All items sold by Sofa U Love are made in the company's factory in Burbank, California. No items are imported and sold under the Sofa U Love label. Instead, everything is made under the company's watchful eye. This is quite a selling point for many potential clients. The policy also helps the company build customer loyalty. Clients know that the furniture they get from Sofa U Love has been made by a master craftsperson, not by an amateur in another country, so they know they're getting something that's of high quality. They also feel great that they're spending money that goes back into the economy of California, not heading to another country.
Sofa U Love also differentiates itself by focusing on customer service. Whether it's in the Sofa U Love Santa Monica store or any of the other 11 retail outlets the company owns, staff is told to do exactly what the client wants and make sure the client is completely satisfied with the purchase. Clients can place custom orders for furniture specifying everything including the size, shape and color of the finished piece. Clients can place rush orders. Clients can have deliveries performed. Clients can choose to just have their old furniture recovered instead. It's an amazing amount of choice and control, and many clients simply love this.
So it's no surprise that Sofa U Love has reached the 100,000 mark. The focus on quality and customer service is hard to beat. Executives are now setting their eyes on the 200,000 mark. This goal seems well within reach.
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